What???
Start a business during a recession?
I must be out of my mind.
Well maybe..but heres my logic.
If you have a good business plan and can afford to take the plunge, now is a great time to start. The recession is not going to last forever (these things are cyclical).
So if you do start your new business now and build it well, by the time the recession ends you will be ready for take off.
Look at the flip side of starting a business in “good times”. By the time you are ready for “take off”, the market will have tanked again.
Make sense??